Digital Marketing & Social Media Specialist

About

Hello, I'm Kerry.

Marketing Operations & Growth Specialist with expertise in:

Marketing Automation & CRM Integration
Multi-Channel Campaign Execution & ABM
Campaign Performance & Marketing Analytics
Content Development, Events & Digital Channels

I execute and optimize data-driven B2B marketing campaigns across email, LinkedIn, web, and events, supporting pipeline growth through marketing automation, CRM optimization, and structured campaign delivery.

Experienced in coordinating campaign assets, managing timelines, and collaborating cross-functionally with Sales to improve lead quality and conversion.

Currently pursuing PMP certification to further strengthen project execution and operational efficiency in fast-paced environments.

Services

Professional Summary

B2B Marketing Specialist with over 5 years of experience executing data-driven, multi-channel campaigns across SaaS and agency environments. Skilled in campaign coordination, marketing operations, and CRM optimization, with a proven track record of improving conversion rates, supporting ABM initiatives, and driving measurable pipeline impact.

Core Skills & Expertise

Data-Driven Marketing Analysis
- Conduct in-depth marketing analytics to deliver actionable insights, enabling leadership teams to make strategic, data-backed decisions.
- Track industry trends and emerging strategies to continuously optimize marketing performance.
Marketing Strategy & Campaign Management
- Lead end-to-end operational marketing campaigns, including automation strategies, to drive lead generation, enhance brand positioning, and accelerate business growth.
- Design multi-channel programs that align with sales objectives and pipeline goals.
Communication & Content Strategy
- Develop and execute communication strategies, leading campaigns across content, PR, and creative teams.
- Manage social media calendars and create targeted marketing materials that drive engagement and brand consistency.
Content Creation & Management
- Create and oversee content calendars, developing both paid and organic content plans.
- Produce and edit content to maximize engagement, conversion, and performance metrics.
Marketing Tools & Analytics Proficiency
- Proficient in marketing analytics and design tools, including Google Analytics, HubSpot, CRM systems, Adobe Creative Suite, and Canva.
- Utilize data-driven insights to measure campaign ROI, optimize workflows, and inform strategic decisions.

Brands I Have Worked With

Certifications & Education

Certifications

Project Management Professional (PMP) Certification Candidate (Expected: Dec 2025)
Measuring Business Performance – LinkedIn Learning
Google Campaign Manager 360
HubSpot Certifications: SEO, Email Marketing, Social Media Marketing
Meta Certifications: Social Media advertising

Postgraduate Degrees

2017 - 2020 The University of British Columbia

Bachelor of Arts - BA

Major in International Relations; Minor in Law & Society

2016 - 2017 National Chengchi University 國立政治大學

Bachelor's Degree, Education

Major in Education & English Literature

Career in Marketing

Marketing Operations & Growth Specialist (Aug 2024 - Present)

Binary Stream Software Inc.

Execute and optimize multi-channel campaigns (email, LinkedIn, web, webinars), supporting ABM and outbound programs that increased MQL-to-SQL conversion by 26%.
Own marketing automation and reporting infrastructure (HubSpot, GA4, Swydo), tracking leads, conversions, and pipeline contribution to inform strategic decisions.
Lead CRM integration and lifecycle optimization (HubSpot–Dynamics 365), improving attribution accuracy, lead tracking, and sales handoff efficiency.
Directed website migration and SEO tracking initiatives by managing campaign assets, timelines, and deliverables across teams, ensuring timely execution in a fast-paced environment.
Support content development and distribution (landing pages, email nurtures, thought leadership sessions, webinars) to drive engagement and pipeline growth.
Lead the execution of trade shows and conferences, managing an annual budget of $400K and generating over 2,500 contacts with measurable pipeline conversion through post-event nurturing.
Partner closely with Sales to improve lead follow-up, pipeline progression, and lead quality through targeted enablement materials.
Continuously analyze campaign performance and identify opportunities to optimize campaign effectiveness and operational efficiency.

Community Summit | Trade Show

Directions North America | Trade Show

Managed & Led Website Rebrand

Marketing & Communications Specialist (April 2022 - Aug 2024)

Machobear Studios Inc. | Marketing Agency

Managed affiliate and digital campaigns for 13+ clients with budgets averaging $80K, achieving viral reach of 3M+ impressions in a single month.
Developed data-driven multi-channel strategies, partnering with leadership to improve ROI, engagement, and brand consistency.
Streamlined content creation and campaign workflows using CMS and analytics tools (Gain, Later, GA4, Swydo).
Delivered cohesive brand messaging across campaigns, strengthening client's brand identity and market presence.

Managed virtual webinar collaboration with liv.rent and TurboTax Canada.

Oversaw creator partnerships at Club Kitchen, driving marketing for 13 restaurants.

Managed creator partnerships at liv.rent, generating 3M+ views in one month.

Marketing Coordinator (Sep 2021 - April 2022)

Machobear Studios Inc. | Marketing Agency

Coordinated multi-client campaigns across paid and organic channels, collaborating with creative teams to produce high-impact assets (Adobe Illustrator, Figma, CapCut).
Optimized reporting workflows with project management and analytics tools (Asana, GA4, Supermetrics), improving efficiency and client satisfaction.
Oversaw cross-functional campaign execution, ensuring deadlines and KPIs were consistently met.
Delivered cohesive brand messaging across campaigns, strengthening client's brand identity and market presence.

Marketing Specialist (Jul 2021 - Aug 2021)

Taiwan Trade Center, Vancouver | Government

Led digital and traditional marketing campaigns (social, email, print, outdoor), ensuring consistent brand messaging.
Managed paid and organic campaigns for trade shows and conferences, increasing attendance and brand visibility.
Delivered performance analyses to government trade officials, informing strategic marketing decisions.
Strengthened organization’s reputation through media relations and PR initiatives.