Professional Summary
Kerry has five years of marketing and communications experience, including three years at a marketing agency and two years on in-house marketing teams for a government organization and a leading ERP SaaS company.
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She specializes in data analysis across websites, social media, paid advertising, and SEO, as well as marketing content creation and event marketing execution, managing an annual budget of $200K. She is currently pursuing her Project Management Professional (PMP) certification to further strengthen her expertise.
Core Skills & Expertise
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Data-Driven Marketing Analysis: Experienced in conducting in-depth marketing data analysis to deliver actionable insights that empower leadership teams to make informed, strategic decisions. Proactive in tracking industry trends and emerging strategies to optimize marketing performance.
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Marketing Strategy Development: Skilled in crafting and analyzing marketing strategies across diverse industries to drive brand growth, market positioning, and overall business advancement.
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Communication Strategy Execution: Plans and executes communication strategies, leading campaign development for content, PR, and creative teams. Manages social media calendars and creates targeted marketing materials.
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Content Creation & Management: ​Creates and manages content calendars, develops paid and organic content plans, and edits/produces content to drive engagement and performance.
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Marketing Tools & Analytics Proficiency: Skilled in using a variety of editing tools, including Adobe Creative Suite and Canva, alongside powerful reporting tools like Google Analytics, HubSpot, and CRM systems for in-depth marketing analysis and performance tracking.
Brands I Have Worked With
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Certifications & Education
Business & Project Management
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Project Management Institute: Project Manage - How to use PM Methodologies to Organize Anything
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LinkedIn Learning Community: Measuring Business Performance
Digital Marketing & Analytics Certificates
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HubSpot Marketing Hub Software
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HubSpot Social Media Marketing Certification
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HubSpot Academy SEO Certification
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HubSpot Academy Marketing Courses for: Email Marketing, Excel for Marketers, YouTube Marketing, and WordPress
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Meta Social Media Management Certification
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Hootsuite Platform Certification
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Later Product Pro Certification
Paid Marketing
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Google - Campaign Manager 360 Certificate
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Meta Social Media Advertising Certification
Postgraduate Degrees
Bachelor of Arts - BA
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Major in International Relations; Minor in Law & Society​
Bachelor's Degree, Education
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Major in Education & English Literature
Career in Marketing
Marketing & Communications Specialist (Aug 2024 - Present)
Binary Stream | ERP Saas Solutions
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Project manage and execute well-organized, results-driven communication and marketing campaigns to maximize ROI, utilizing data insights to optimize strategies and outcomes
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Oversee multi-channel campaigns, collaborate with teams to develop content and creative assets, and leverage data analysis to track and refine campaign performance
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Lead event management for virtual and in-person initiatives, including conferences, trade shows, and webinars, overseeing all stages from planning to execution, with an annual budget of $200K
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Manage paid & organic social media campaigns: create and schedule content, write copy, monitor paid performance, maintain content calendars, and apply data analysis to enhance content strategies
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Maintain marketing databases and CRM systems, using data analysis to report on SQL & MQL performance and drive data-informed decision-making
Community Summit Vancouver | Conference
Directions North America | Trade Show
Managed & Led Website Rebrand
Marketing & Communications Specialist (April 2022 - Aug 2024)
Machobear Studios Inc. | Marketing Agency
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Perform in-depth market research and craft effective marketing strategies, integrating thorough competitive analyses and insightful consumer trend assessments
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Lead marketing operations and strategic partnerships, managing initiatives with an $80K annual budget. Drive the development, planning, and execution of marketing campaigns for nine distinct clients, providing comprehensive reporting on marketing automation campaigns, including email, social media, and advertising.
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Streamline content creation, optimization, and scheduling across diverse platforms to ensure cohesive messaging and strategic congruence for various clients
Partnered with liv.rent & TurboTax Canada for a virtual webinar
Managed creator partnerships at Club Kitchen, aiding 13 restaurant marketing campaigns
Managed creator partnerships at liv.rent, producing content with
over 1 million views
Marketing Coordinator (Sep 2021 - April 2022)
Machobear Studios Inc. | Marketing Agency
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Managed social media and digital marketing for multiple companies, including content scheduling, paid ad campaign monitoring, and influencer marketing. Utilized Facebook Ad Manager and Supermetrics to optimize campaigns, ensuring maximum visibility and conversion
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Collaborated with cross-functional teams to develop and execute marketing strategies, conducting market research and consumer trend analysis to guide content development and strategic communication plans. Also assisted in digital content design using Adobe Suites, aligning with brand messaging and product positioning
Marketing Assistant (Jul 2021 - Aug 2021)
Taiwan Trade Center, Vancouver | Government
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Assisted various marketing campaigns, including email marketing, online advertisements, and social media engagement to promote Taiwanese products and engage target audiences.
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Managed client communication and follow-ups, handling and tracking marketing calls and activities to ensure effective outreach, customer satisfaction, and increased product adoption.
Marketing Director & Brand Ambassador (Aug 2019 - Jan 2020)
VO1SS | Media Start-Up
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Developed engaging digital content for social media and website, ensuring alignment with brand objectives and enhancing customer interaction
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Managed digital platforms, maintaining consistent brand messaging and optimizing audience engagement
Marketing Director (May 2018 - Dec 2020)
Hua Dialogue | Not-for-Profit Organization
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Developed and executed digital marketing strategies, managing social media accounts to boost brand visibility and customer engagement. Designed promotional materials and created engaging digital content to communicate brand messaging effectively
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Collaborated with Public Relations executives to build stakeholder relationships, fostering brand recognition and trust. Coordinated monthly webinars with over 70 participants, leveraging these events for brand promotion and customer engagement
Marketing Director (Aug 2019 - Jan 2020)
UBC Arts Undergraduate Society | Student Organization
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Managed social media channels, ensuring effective communication with stakeholders and creating engaging content to maintain community interest
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Collected and reported feedback to refine strategies, improve engagement and enhance information dissemination to the school community