About
Hello, I'm Kerry.
Marketing & Communications Professional specializing in:
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Marketing Automation & CRM Integration
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Operational & Campaign Marketing
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Digital Strategy & Communications
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Content Development & Social Media Management
Currently, I develop and execute marketing strategies for Microsoft Dynamics ERP solutions, focusing on driving pipeline growth through data-driven automation and cross-functional collaboration. I’m also pursuing PMP certification to deepen my project management expertise.
Professional Summary
Kerry is an experienced marketing and communications professional with 5+ years of success managing multi-channel campaigns across paid and organic social media, email marketing, SEO, and event marketing. Skilled in campaign strategy, data analysis, and lead nurturing to drive growth across all stages of the marketing funnel.
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Proven track record in managing budgets up to $250K and executing large-scale trade shows and virtual events. Adept at crafting content and messaging tailored to end-user needs, ensuring strong audience engagement and conversion. Currently a PMP certification candidate, aiming to enhance project leadership capabilities through ongoing training.
Core Skills & Expertise
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Data-Driven Marketing Analysis: Experienced in conducting in-depth marketing data analysis to deliver actionable insights that empower leadership teams to make informed, strategic decisions. Proactive in tracking industry trends and emerging strategies to optimize marketing performance.
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Marketing Strategy Development: Skilled in leading end-to-end operational marketing campaigns and optimizing automation strategies to drive lead generation, enhance brand positioning, and accelerate business growth across diverse industries.
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Communication Strategy Execution: Plans and executes communication strategies, leading campaign development for content, PR, and creative teams. Manages social media calendars and creates targeted marketing materials.
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Content Creation & Management: ​Creates and manages content calendars, develops paid and organic content plans, and edits/produces content to drive engagement and performance.
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Marketing Tools & Analytics Proficiency: Skilled in using a variety of editing tools, including Adobe Creative Suite and Canva, alongside powerful reporting tools like Google Analytics, HubSpot, and CRM systems for in-depth marketing analysis and performance tracking.
Brands I Have Worked With
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Certifications & Education
Certifications
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Project Management Professional (PMP) Certification Candidate (Expected: Dec 2025)
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Measuring Business Performance – LinkedIn Learning
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Google Campaign Manager 360
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HubSpot Certifications: SEO, Email Marketing, Social Media Marketing
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Meta Certifications: Social Media advertising
Postgraduate Degrees
Bachelor of Arts - BA
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Major in International Relations; Minor in Law & Society​
Bachelor's Degree, Education
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Major in Education & English Literature
Career in Marketing
Marketing & Communications Specialist (Aug 2024 - Present)
Binary Stream | ERP Saas Solutions
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Lead end-to-end marketing operations campaigns, including email tracking, lead tracking for paid & organic channels, UTM implementation, and web campaigns setup and tracking in Google Analytics.
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Collaborate with SDR & product marketing team to develop lead nurture strategies and optimize SQL conversion.
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Maintain data hygiene and manage A/B testing, performance dashboards, and campaign reporting.
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Build and optimize multi-channel campaigns across various projects to support pipeline growth.
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Lead event management for virtual & in-person initiatives, including conferences, trade shows, and webinars; oversee all stages from planning to execution with an annual budget of $250k.
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Manage paid & organic social media campaigns on platforms including LinkedIn and Google Ads; lead content creation, copywriting, scheduling, and performance monitoring, and report results to the VP of Marketing.
Community Summit Vancouver | Conference
Directions North America | Trade Show
Managed & Led Website Rebrand
Marketing & Communications Specialist (April 2022 - Aug 2024)
Machobear Studios Inc. | Marketing Agency
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Conducted in-depth marketing research to identify emerging trends and end users’ preferences, influencing content development and strategies; reported to Marketing & SEM Leads.
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Streamline content creation, optimization, and scheduling on multi-channels, using CMS tools like Gain and Later for organic content, and Meta Ads, LinkedIn Ads, and Google Ads for paid content. Delivered cohesive messaging and tailored brand content to align with each client’s voice and audience, enhancing brand consistency.
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Monitored campaign performances using analytical tools like Google Analytics and Swydo to advise on optimization strategies, budget allocation, and content adjustments for improved ROI and audience engagement.
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Developed and led affiliate campaigns for 13+ clients, managing an average of $80k annual budget per customer. Executed several high-impact campaigns that went viral, generating over 3 million impressions within a single month.
Managed virtual webinar collaboration with liv.rent and TurboTax Canada.
Oversaw creator partnerships at Club Kitchen, driving marketing for 13 restaurants.
Managed creator partnerships at liv.rent, generating 3M+ views in one month.
Marketing Coordinator (Sep 2021 - April 2022)
Machobear Studios Inc. | Marketing Agency
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Managed organic and paid social campaigns for 9 clients, overseeing content strategy, scheduling, and collaboration with designers and animators to deliver engaging visuals.
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Leveraged a range of marketing and project management tools (e.g., Meta Ads Manager, Supermetrics, Google Analytics, Asana) to optimize campaign performance and drive measurable results.
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Supported digital content creation using design tools (e.g., Adobe Suite, Canva, CapCut) to enhance brand messaging and strengthen product positioning.
Marketing Specialist (Jul 2021 - Aug 2021)
Taiwan Trade Center, Vancouver | Government
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Managed digital and traditional communications, including email marketing, social media engagement, print, and outdoor advertising, while monitoring community interactions to connect with potential and existing clients and ensuring brand consistency across all materials.
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Led paid and organic advertising campaigns for trade shows and conferences, targeting local businesses, creating and posting promotional copy across multiple channels and conducting cold outreach to potential clients.
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Analyzed campaign performance metrics and prepared reports to inform stakeholders and optimize future marketing strategies.
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Handled public relations and media inquiries related to the trade centre's events and activities, strengthening community and media relationships.